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The Hidden Heart of Artificial Intelligence Technology
/in Blog /by Chris HigginsThe futuristic views of artificial intelligence (AI) as synthetic consciousness has been spread in Hollywood and science-fiction novels for generations. However, fantasy-aside, artificial intelligence is simply a process or system that performs tasks that ordinarily need the intelligence of humans. Examples of such tasks are problem-solving, diagnosing medical problems, and recognizing human emotions.
AI is already everywhere
The ‘hidden heart of technology’ that constitutes AI, currently has an important place in society and many of us don’t even realize it’s there. Think about your daily living. Do you browse the internet? Are you buying things online? Do you watch Netflix, HULU or Amazon Prime? Then you’re already interacting with AI.
Netflix and AI
The AI solutions that Netflix provides are particularly unique and have a significant impact on the user and the business.
Perhaps the most obvious to the end-user is the personalization of recommendations. For example, a user who watches Film X is likely to enjoy Film Y. What Netflix does is track user history to make their recommendations based on what other users have gone on to watch too. This is beneficial to users as they get recommendations that they enjoy. It also benefits Netflix too as it keeps its viewers interested and engaged, thus keeping their monthly subscriptions.
Another use of AI in Netflix is the auto-generation of artwork and thumbnails. Believe it or not, but the thumbnails you see for different shows are personalized to you. Netflix uses thousands of video stills from a particular movie to generate thumbnails. Each one is annotated and ranked according to how likely it is to result in a click. The technology is strengthened when users begin watching the show or movie. Netflix can see which thumbnails are the most popular. For example, if a user likes a certain actor, they are more likely to interact with a thumbnail showing that actor. The website Becoming Human has lots of images of different users’ thumbnails to compare, it makes for very interesting reading!
Advertising
Artificial Intelligence in advertising isn’t just about creating adverts; it’s about transforming every level of advertising right from creating the ad to targeting the audience and buying ads. As the Marketing AI Institute states, there are so many uses of AI in advertising that already exist. Brands are using AI to identify audiences, build creative ads, improve ad performance, and optimize customer spending. This happens automatically at scale and in real-time.
The beauty of advertising (specifically online advertising) is that it provides huge amounts of data. This includes things like impressions, bid levels, click-through rates and demographics. Of course, as humans, we’re perfectly capable of producing good advertising and measuring its impact but digital advertising is a whole new ball game. Digital advertising can generate so much more data across content, social media and searches.
With all of the necessary data, ad tools powered by AI can find patterns in ad data and use them to predict campaign changes to improve ad performance. This all takes place in a matter of seconds. For a person to do this it would take between hours and weeks to analyse the data, let alone create improved ads from it.
Cookies – manipulating behavior
If you’re familiar with internet cookies, you’ll know how useful they can be in helping you to remember details and passwords. There’s another side to cookies, however, in that sites use them to track your online behavior and tailor ads to show you. The BBC referred to behavioral advertising as ‘the latest buzz phrase’ back in 2012, but the truth is, this is something still at the forefront almost a decade later. For marketers, cookie profiling is a big advantage. Cookie profiling empowers marketers. They can see the bigger picture of the person they are targeting.
The hidden heart of technology
We’ve seen some examples of how AI is the hidden heart of technology in this blog. The truth is, AI use isn’t always overt at all. Forget I, Robot and The Bicentennial Man. This AI is more like Bruce Willis’s character in The Sixth Sense – hidden in plain sight if you can see it. Artificial intelligence is a rapidly developing area of information technology. As a Managed Service Provider of IT support, we can help you understand how to implement these tools for your business, ensuring your data remains secure. Contact us for any questions you might have.
AI – What It Is and Isn’t
/in Blog /by Chris HigginsAI has been rapidly evolving in recent years with the IT industry placing demand on this innovative technology solution. It began life with humble origins compared to the immense potential that modern AI software can offer for business networks. This blog will be looking at what AI is, how it originated and developed, and how your business can take advantage of this tool.
A Brief Look at AI for Business Networks – What It Is (And Isn’t)
It’s important that we know what AI actually is. Indeed, many businesses don’t entirely understand how AI can be beneficial for their tech problems and solutions.
Let’s define what AI is and what it isn’t. When someone mentions the term “Artificial Intelligence,” you probably think of automatic computers or machines, like robots. This belief was widely popularized by Alan Turing’s statement claiming that “one will be able to speak of machines thinking without expecting to be contradicted.” However, artificial intelligence IT solutions are actually a bit more complicated than this; the modern realm of AI certainly isn’t capable of self-awareness just yet, but it is still capable of offering a huge amount of potential for businesses.
So, AI isn’t just an android; rather, it’s a program that is capable of completing tasks to a similar standard as a human or better. AI systems can be categorized as: Narrow, General, or Super-Intelligent. Narrow and general AI systems are already available for business networks to implement as an IT solution. These systems serve to do a small number of specialized tasks. Super intelligent AI is still in development though, and will likely not exist for a long period of time.
The History
AI hasn’t always been at its current standard. In fact, it’s taken a long time for AI to evolve to it’s current stage! Of course, the earliest origins of artificial intelligence could be Alan Turing’s original Turning Machine – the first ever variant of a computer, although certainly nothing like the modern computers we rely on for business nowadays.
Many don’t know that AI has actually had a notable prominence in our society and culture for easily a century. The first machine capable of automatically playing chess without human intervention was Leonardo Torres y Quevedo’s creation in 1914. Following this creation, in 1929, Japan’s Makoto Nishimura developed the first-ever “robot”. The model was able to use air mechanisms to move its hand and head and control its expression! It wasn’t until 1955, that “artificial intelligence” became a term.
Despite a somewhat early start to life, tales surrounding artificial intelligence were commonplace. They spoke of IT solutions that would serve to better the world and provide an alternative to normal tech solutions, of science fiction stories and seemingly unbelievable feats of business computer systems. The first artificial intelligence programs in the 1990s, Jabberwack and Cleverbot chatbots designed to “simulate natural human chat in an interesting, entertaining, and humorous manner.”
A new line of AI also came around the turn of the century. The Furby toy was created and went on to be the first “pet” robot for children, and in 1999, Sony released AIBO, a robotic dog that could recognize over one hundred voice commands and even communicate directly with its owner. This would prove a big step forward in terms of the development of artificial intelligence software and programs.
Modern AI Programs
Modern artificial intelligence has developed rapidly. As a business owner, you must know how these IT solutions could be applicable for your organization. Some AI programs used in businesses include voice commands and applications like Apple’s Siri and Amazon’s Alexa. These programs respond to user inquiries with natural language.
So, how can modern businesses use AI programs for the best business network boost? Well, artificial intelligence can be applicable in many different ways for your business, from helping to reduce the incidence rate of human error (which is invariable with any business) through to automating production processes and supply chains based on demand and availability. Artificial intelligence can also have a big impact on your business’ hiring practices, helping your business to streamline the recruitment process and lower the costs of hiring new talent for your firm!
Indeed, the potential that artificial intelligence can offer even today is massive – and as time passes likely, artificial intelligence systems will only get more and more complex and refined.
Learn More About AI for Businesses
For more information on how AI could benefit your business networks, contact us. Our team provides quality IT services so that you can get back to doing what you do best – managing your business. Don’t compromise – let us help you find the perfect AI and IT solutions today!
Meet AI: Your Newest Co-Worker
/in Blog /by Chris HigginsWhen it comes to hiring new staff, it’s important that you choose the right person for the job. But what if the right person for the job isn’t a person at all, but instead, an IT solution? Artificial intelligence offers many benefits for businesses, now, and into the future. Just one of these benefits is bypassing the hiring process. Before purchasing your AI solution, it’s important that all businesses consider the benefits and drawbacks of artificial intelligence. When looking to optimize your IT management, a quick Google search for the best “automated small business solutions” will lead you in the right direction. Then you can focus the search to your specific industry.
Let’s take a look at what Artificial Intelligence is and how it might benefit us.
Artificial Intelligence: A Brief History
Artificial intelligence is a recent development with only the first two stages widely rolled out for business support: narrow and general AI, which provide a highly specialized and broader range of support respectively. The final stage of artificial intelligence is super-intelligence, which is characterized by AI programs developed to be capable of self-thought. This level of AI is still a long way off, though, and modern AI systems are a little simpler. With that being said, the simpler nature of modern AI is a benefit in and of itself. It means that small and large businesses alike may be able to implement AI into their existing business networks easily and efficiently. And that means that better control of your budget, and profit growth should be the end result.
How did AI originate? During the 1990s, toy manufacturers were one the first industries to use AI. Popular AI toys were early versions of robots, with the Furby being arguably the most well-known. Sony also created their own artificial intelligence robotic dog that was capable of memorizing up to one hundred commands. These creations would pave the way for future AI developments in the decades to follow.
How AI Can be Used by Businesses
There are many ways in which businesses can make use of the benefits of artificial intelligence solutions. Research AI developments in your field. It’s important that your business knows how to make use of AI to the best effect.
During the Hiring Process
Artificial intelligence can be a huge benefit for small businesses wanting to make the process of hiring new staff easier. During the hiring cycle, Artificial Intelligence can be used in many different ways to streamline the task because of its ability to learn your company’s processes.
AI is an effective tool to enhance the application process for new employees. Particularly in terms of automatic chats that can provide applicants with immediate help and support.
It can also help with screening applicants. AI can categorize applicants based on their skills, experience, qualifications, and whatever parameters you set. Automatically screening applicants is beneficial for small businesses who are overwhelmed with applications for a specific job posting. Then, the business can quickly find applicants who are a good fit for the job. That translates into saving a great deal of time, and money.
It’s worth noting that artificial intelligence can be useful even after candidates have been selected. You can use AI to contact applicants and arrange interview times with them. It also provides them with answers that they may have to questions about your company. Some advanced AI software can even analyze facial expressions, tone of voice, and the like for participants which can help to provide a clear view of the applicant’s suitability for the job role.
To Support Your Employees
Artificial intelligence is a highly diverse and useful IT solution for businesses to consider investing in. More and more people are looking for business IT support companies near them to help with installing AI. Employees can utilize this new technology to support their day-to-day activities. Additionally, employees can use AI to streamline automated processes to improve work productivity and affordability.
For Your Customers
Finally, artificial intelligence can provide an affordable option for your small business in terms of supporting customers. This is particularly the case for chatbox. You can use Artificial Intelligence to engage your clients and provide them with instant responses to their queries, without the huge expense of hiring a 24/7 in-house team. This can represent massive savings for your business and help boost customer satisfaction.
Don’t Rely Solely on AI!
Artificial intelligence options are some of the fastest evolving IT solutions for business networks, however, they are not perfect and need a team of human workers behind them to keep them working effectively. Always make sure that you check your AI is providing the results that you want; in doing so, you’ll be able to balance the cost-saving nature of artificial intelligence with the personal touch that human staff can provide.
In turn, your customers will be able to enjoy an incomparable service overall, making AI solutions potentially a great investment for your small business. To learn more, contact us to see if AI could be right for you.